Yahnny San Luis-Wallgren is an adventure and outdoor travel executive who has built and led companies operating in more than 50 countries and generated more than $45 million in sales over 20 years. The through-line of that body of work is a conviction she has proven from Hawai‘i to Türkiye: to build companies that balance commercial viability with cultural respect and long-term impact.
Most recently, Yahnny served as CEO of Klättermusen Experiences, launching the adventure travel division of Sweden's heritage mountaineering brand, Klättermusen.
Today, Yahnny manages Nomado, a high-touch active adventure destination management company (DMC) that has operated across the Nordics for more than two decades, organising world championship paddling races, multiday corporate off-sites, and marketing consultation for Nordic paddling, cycling, and ski touring companies. Founded by her husband Erik Wallgren, an outdoor professional and former special forces soldier with deep expertise across water, ice, and snow environments, the company brings serious operational capability to everything it delivers. Yahnny took ownership in 2020 and rebuilt the business around remote operations and proprietary systems that allow a lean team to operate at the level of a much larger company. Nomado specialises in building partnerships with American luxury travel advisors and inbound tour operators.
Growing up in Philadelphia as the daughter of immigrants, Yahnny fought for inclusion from a young age. After a serious car accident, she spent six years relearning to walk, then came back as a professional triathlete and elite cyclist. That refusal to quit runs through everything she has built. As a Filipina American with Polynesian roots, she has a perspective shaped by a lifetime of entering rooms not designed for her and building her place in them. She sees markets, communities, and travellers that homogeneous leadership teams overlook, and she builds companies that reach them.