Yahnny San Luis-Wallgren is an adventure and outdoor travel executive who has built and led companies operating in more than 50 countries and generated more than $45 million in sales over 20 years. The through-line of that body of work is a conviction she has proven from Hawai‘i to Türkiye: to build companies that balance commercial viability with cultural respect and long-term impact.
Most recently, Yahnny served as CEO of Klättermusen Experiences, launching the adventure travel division of Sweden's heritage mountaineering brand, Klättermusen, with no team, infrastructure, or existing presence in the travel sector. She recruited an international team across multiple countries, brought on a US-based marketing agency, and built the cross-functional systems that held the operation together across time zones and borders. In the first year, her team designed every itinerary in the product portfolio, launched 20 trips serving 100 guests, sold out the company's inaugural departures, and earned press coverage in National Geographic, the Financial Times, and USA Today.
The approach behind that build was shaped years earlier in Hawai'i, where Yahnny led a luxury adventure company and confronted the choice that defines the tourism industry: treat local culture as a product, or build genuine partnerships with host communities. She hired local guides, worked with small businesses, and kept revenue in the community. That commercial discipline has guided every company she has built since.
Yahnny continues to manage Nomado, a Swedish active adventure company that has operated across the Nordics for more than two decades, organising world championship paddling races, multiday corporate off-sites, and marketing consultation for Nordic paddling, cycling, and ski touring companies. Founded by her husband Erik Wallgren, an outdoor professional and former special forces soldier with deep expertise across water, ice, and snow environments, the company brings serious operational capability to everything it delivers. Yahnny took ownership in 2021 and rebuilt the business around remote operations and proprietary systems that allow a lean team to operate at the level of a much larger company. Today, Nomado works behind the scenes as the operational backbone for globally awarded travel companies, continuously adapting to the technological shifts reshaping the industry and building the infrastructure that keeps its partners ahead of the competition.
Growing up in Philadelphia as the daughter of immigrants, Yahnny fought for inclusion from a young age. After a serious car accident, she spent six years relearning to walk, then came back as a professional triathlete and elite cyclist. That refusal to quit runs through everything she has built. As a Filipina American with Polynesian roots, she has a perspective shaped by a lifetime of entering rooms not designed for her and building her place in them. She sees markets, communities, and travellers that homogeneous leadership teams overlook, and she builds companies that reach them.