Yahnny San Luis-Wallgren is an adventure travel executive with more than two decades building profitable, community-centred tourism companies in some of the world's most challenging markets. Most recently, she served as CEO of Klättermusen Experiences—the adventure travel division of Sweden's heritage mountaineering brand—bringing an insider perspective and innovation to one of tourism's most male-dominated sectors.
Within two years, she assembled the leadership team from scratch, designed foundational itineraries, and drove trips that averaged a 35% margin, laying the foundation for a scalable, community-rooted travel model.
Within two years, she assembled the leadership team from scratch, designed foundational itineraries, and drove trips that averaged a 35% margin, laying the foundation for a scalable, community-rooted travel model.
Over the course of her career, Yahnny has built and led companies operating in more than 50 countries, generated more than $45 million in sales, and worked closely with local partners—from the Nordic region to Hawai'i and Türkiye—to build companies that balance commercial viability with cultural respect and long-term impact.
Her drive to disrupt the status quo is inspired by a lifetime of breaking barriers. Growing up in Philadelphia as the daughter of immigrants, she faced exclusion early and turned to sports as her outlet—and ultimately her edge. After a serious car accident, she relearned to walk and competed as a professional triathlete and elite cyclist. That same endurance is the hallmark of her leadership today.But it's her time leading a luxury adventure company in Hawai'i that fundamentally shifted her philosophy. There, she witnessed how tourism operators either commodify culture or create genuine partnerships with host communities. She chose the latter—and proved ethical travel can be profitable.