President & Owner of Nomado
Yahnny Adolfo San Luis-Wallgren is a tourism executive who generated over $45 million in revenue across twenty years in her own companies and others; she has lived in three countries, travelled to more than fifty, and throughout it all, she has been making one commercial argument: that ethical tourism is more profitable than exploitation. She applies that argument as the president and owner of Nomado, a destination management company specialising in high-touch active adventure travel in Sweden.
Founded in 2003 by her husband Erik Wallgren, he brought his special forces background and two decades of work across water, ice, forests, and snow, and he set the principle the company still runs on: prioritise suppliers that are owned and operated by locals because the most ethical adventure is resident-led and owned, and because tourism should benefit those owners before it benefits anyone else.
In 2020, Yahnny bought the company during the pandemic and rebuilt it to operate remotely through a network of contracted local specialists, so that every trip is staffed by people who live and thrive on the tourism economy.
More than twenty years of tourism and hospitality leadership is what put Yahnny in the "Top Women in Travel & Hospitality" 2026 report by Women Leading Travel /Skift, which profiles 20 leaders worldwide across airlines, hotels, cruise, and destination management.
The conviction behind it all took shape long before her professional career began in South Philadelphia where Yahnny was raised by an immigrant single mother. She learned young that inclusion is something you have to fight for. She built companies from the ground up for other people, in more than one country, usually as the only person in the room who looked like her. As a Filipina Polynesian American, she shaped her perspective through a lifetime of entering rooms not designed for her and making her place in them. She sees markets, communities, and travellers that homogeneous leadership teams overlook, and she builds companies that reach them.