As CEO of Klättermusen Experiences, I’m building a travel company with a world-class team doing adventure differently in the Nordics. Our multi-activity mountain and sea expeditions are meticulously designed for discerning travellers seeking curated, high-end experiences in some of the most breathtaking environments.
I draw on a diverse background spanning over two decades in sales, entrepreneurship, and high-performance sports:
⭐️ Generated $45MM+ in sales since 2003 by creating innovative travel and business solutions.
💼 Transitioned from engineering to entrepreneurship at 23, understanding the balance of strategic precision and creative thinking needed to elevate any venture.
❤️‍🩹 Overcame a life-altering car accident and learned to walk again—instilling a resilience that translates into how I lead and build exceptional travel experiences.
🚴🏽‍♀️ Became a professional triathlete at 32, bringing a performance-driven mindset to every project I lead.
🏣 Founded a risk management and insurance firm that generated $45MM+ in sales, providing a solid foundation for navigating challenges with calm precision.
📸 Built a successful photography business, capturing adventure travel globally—a skill that helps create compelling storytelling for luxury travel brands.
🛫 Launched an adventure travel company that carved out unique, immersive journeys, generating $80K in sales by offering experiences beyond the expected.
🧠 Pivoted to full-stack ghostwriting during the pandemic, helping endurance sports and adventure travel founders create revenue-driving assets (social media, newsletters, educational email courses).
💎 Expanded to white-glove travel executive services for high-net-worth clients, designing bespoke travel experiences that generated $90K in sales.
🌎 Served clients from the USA, EU, and the Nordics, with first-hand experience travelling to 60 countries and living in four.
I have also included a few photos from my time as a full-time professional photographer. Photography and writing remain great passions of mine, and you can still find me travelling the world, capturing stories as they unfold. 
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